aMUSE Magazine was completely off my radar until a fashion stylist friend of mine, Charlie Moore, brought it to my attention recently. aMUSE launched back in late April this year but it wasn't until this week that I came across my first copy outside Charing Cross Station. At first glance of the glossy cover I assumed I'd have to pay for a copy but it was free! My next thought was 'could this be a threat to Stylist Magazine?' There is plenty of room in the market for both and I'd happily welcome more. So what makes it stand out from other fashion magazines? Well, apart from being a free monthly glossy (massive thumbs up) it celebrates London women. This mag is exclusively distributed in London at major tube stations and is aimed at 25 to 45 year old London ladies whether new to the capital or born and bred. No mater how well you think you know this city there is always something new and exciting to discover here in fashion and lifestyle.
So is it worth a read? Defo! I was really impressed with the content and the calibre of celebs that graced its pages. In this months issue (August) there are interviews with Agyness Deyn, Henry Holland (well the two do come as a pair!) Louise Roe and the elusive Kate Moss.
There are excellent shopping and trend pages with clothes and accessories that cater to all budgets whilst still sitting harmoniously together on a page. The main fashion stories are well edited expensive looking shoots, rivalling the likes of Elle and Vogue.
As well as fashion there are insightful and thoughtfully written articles, including Nick Cox's 'Man About Town' column, plus the regulars: reviews, travel, interiors, food and 'This Month's Muse' with a different celebrity 'Muse' every month. Make sure you grab your copy at a major London tube station every last monday of the month. If you can't get hold of a copy, wherever you are in the world, you can flick through every page online via the aMUSE website. Watch out for the their App launching this September, just in time for Fashion Week...