NET-A-PORTER have gone all viral on us in a cleverly conceived and genius campaign promoting Karl Lagerfeld's collection for the online boutique, due to be released next month. As well as a comical Newsflash and a Find Karl App (play to win £1,000 to spend at NET-A-PORTER) you can also sign up to 'Karl's Kult' in a bid to hunt for the designer's captured collection. Image www.net-a-porter.com.
